This is a report of the Khanda ndi Mphatso pilot campaign implemented by Save the Children (Saving Newborn Lives) in Machinga and Thyolo Districts, Malawi.
The campaign aims to improve newborn health by shifting norms around the value for newborns, and to promote Kangaroo Mother Care for preterm babies.
‘Khanda ndi Mphatso’ is being implemented under the Government of Malawi’s Moyo ndi Mpamba (Life is Precious) umbrella Campaign. This is a national health promotion campaign which encompasses 6 health areas, including MNH, which we are leveraging. The Khanda ndi Mphatso builds upon the investment and success (brand equity) of the Moyo ndi Mpamba campaign and taps into its implementing partners and structures.