Small and sick babies historically have been undervalued in Malawi, resulting in preterm babies going untreated and dying from preventable conditions. To address this, Save the Children developed and implemented a Social and Behavior Change Communication Campaign in Thyolo and Machinga Districts in 2015-2016 called Khanda ndi Mphatso Lipatseni Mwayi (A Baby is a Gift, Give it a Chance). The overall goal of the campaign was to increase the value of newborn life and community support to increase familial engagement in saving newborn lives, with a focus on low birthweight (LBW) babies. The campaign set out to address perceptions around the value of newborns and then promoting Kangaroo Mother Care (KMC) for preterm and LBW babies. This brief summaries the intervention and evaluation findings of the campaign. Replication of the Khanda ndi Mphatso campaign in other districts has the potential to shift social norms around care for newborns in Malawi.
Access the Khanda ndi Mphatso – SBCC Campaign brief here
Access the Khanda ndi Mphatso – SBCC Campaign Report here
Access the Khanda ndi Mphatso Lipatseni Mwayi – SBCC Messenger Toolkit here
Access the Khanda ndi Mphatso Lipatseni Mwayi – SBCC Campaign Flip Chart here
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