This is the 1st of 2 webinars convened by the World Health Organisation and The BMJ
- Welcome and Introduction
- Chris van Tulleken (Infectious Disease Doctor, University College London, Hospital and Broadcaster)
- Summarizing the issue:
- How marketing works (Katie Gilbert, Managing Director, M&C Saatchi World Services)
- How industry targets health professionals (Dr Nigel Rollins, Department of Maternal, Newborn, Child and Adolescent Health and Ageing, WHO)
- Reflections from Health Professionals
- Professor Caroline Homer, Co-Program Director, Maternal, Child and Adolescent
Health, Burnet Institute - Dr Melis Pehlivantürk Kızılkan, Assistant Professor of Pediatrics, Hacettepe University
Children’s Hospital, Ankara) - Final speaker (TBC)
- Professor Caroline Homer, Co-Program Director, Maternal, Child and Adolescent
- What can be done? An agenda for action
(Rapid-fire ‘elevator pitch’ presentation of solutions following same format (what can be done, who can do it, what would it take)- Better utilizing the Baby-Friendly Hospital Initiative (BFHI) ( Kelley Khamphouxay, Head of Health and Nutrition, Save the Children International )
- Opportunities through medical education ( Dr Haroon Saloojee, Professor, Community Paediatrics, University of Witwatersrand )
- Health professionals register ( Rebecca Coombes, The BMJ )