Join WHO and UNICEF on Friday 29 April for the launch of a new WHO report on: The scope and impact of digital marketing for the promotion of breast-milk substitutes. The event will be streamed twice and our experts will be available on a live chat service to answer questions.
WHO will stream the launch event for delegates in Africa, Europe, and the Asia Pacific at :
- 08h00 – 09h00 CEST/WEST(Geneva)
- 11h30 – 12h30 IST (New Delhi)
- 14h00 – 15h00 PHST (Manila)
- 16h00 – 17h00 AEST (Brisbane, Sydney, Melbourne, Hobart)
- 08h00 – 09h00 PDT (Vancouver)
- 10h00 – 11h00 CDT (México City)
- 11h00 – 12h00 EDT (New York)
This comprehensive report assembles evidence from academic and commercial research including, for the first time, evidence gathered using a social media intelligence platform. This tool is commonly used to gather and analyze vast amounts of data generated by people who use social media, to inform development of digital marketing campaigns.
This report identifies digital marketing practices commonly used by the formula milk industry to target mothers, exploit their anxieties, and shape their infant feeding choices, while also enabling them to evade scrutiny from regulators. The report demonstrates a pressing need to identify effective strategies for protecting families from predatory marketing practices on social media and other online spaces.
The report follows presentation of a multi country study in February this year. The study demonstrated how the marketing of formula milk influences decisions on infant feeding.