This year’s World Breastfeeding Week slogan is “Empower Parents, Enable Breastfeeding”.
The #WBW2019 slogan was chosen to be inclusive of all types of parents in today’s world. Focusing on supporting both parents to be empowered is vital in order to realise their breastfeeding goals.
Empowerment is a process that requires evidence-based unbiased information and support to create the enabling environment where mothers can breastfeed optimally. Breastfeeding is in the mother’s domain and when fathers, partners, families, workplaces, and communities support her, breastfeeding improves.
We can all support this process, as breastfeeding is a team effort. To enable breastfeeding we all need to protect, promote and support it.