World Prematurity Day is a key moment to focus global attention on the leading cause of child deaths under age 5 – complications from preterm birth – which account for over 1 million deaths each year (UNICEF). Without a major push to reduce these deaths, we will not reach the Global Goal, endorsed by 193 countries, to end all preventable newborn and child deaths by 2030. Efforts for World Prematurity Day support the implementation of the Every Woman Every Child Global Strategy for Women’s, Children’s and Adolescents’ Health.
While World Prematurity Day is an opportunity to call attention to the heavy burden of death and disability and the pain and suffering that preterm birth causes, it is also a chance to talk about solutions. The multitude of events organized around the globe on World Prematurity Day remains the heart of the effort. Each year, an increasing number of countries have observed World Prematurity Day by organizing national and local events, including public art installations, parliamentary hearings, health professional meetings, and marches.
World Prematurity Day supports the values and goals of the Every Newborn Action Plan – an initiative of the Every Woman, Every Child movement – which mobilizes global multi-sectoral support to save the lives and improve the wellbeing of mothers and their babies.
Simple things you can do to support World Prematurity Day
- Add your voice and sign-up to automatically post a message of support and awareness of prematurity through your social media community on World Prematurity Day.
- Change your profile picture by adding a World Prematurity Day profile picture on Facebook and Twitter, helping to raise awareness without saying a word.
- Go purple! by wearing purple, lighting your home or office purple or coming up with your own ways to turn the world purple in support of prematurity awareness. Share on social media with #worldprematurityday.
- Access materials for promotion including the press kit, fact sheets, country data, infographics, social media images, print ads, and customizable templates.
- Take the Kangaroo Mother Care Challenge and post photos on social using #KMCchallenge
- Tell us what you did by completing this simple SurveyMonkey form
- Post in social media leading up to and on World Prematurity Day using #worldprematurityday
- 2016 World Prematurity Day advocacy toolkit
- Kangaroo Mother Care Joint Statement
- Nigeria releases the Nigeria Every Newborn Action Plan (NiENAP) on World Prematurity Day
- Nepal’s Every Newborn Action Plan: A Promise Renewed to End Newborn Deaths and Stillbirths
- Delivering on commitments to Every Newborn Action Plan for World Prematurity Day
- Experts’ comments on World Prematurity Day – The Daily Star
- Global Strategy for Women’s, Children’s and Adolescents’ Health
- WHO recommendations on interventions to improve preterm birth outcomes
- BMC Every Woman Every Newborn Supplement
- Helping Babies Survive: Threatened Preterm Birth Training Module
- Status of preterm and low birth weight demographics, risk factors and health system responsiveness in USAID’s 23 Priority Countries
- Continuum of Care for the Prevention of Preterm Birth, Management of Preterm Labor and Delivery, and Care of the Preterm and Small Newborn
- Midwife-led continuity models versus other models of care for childbearing women. Cochrane Database of Systematic Reviews 2015, Issue 9
- Every Newborn Progress Report 2015
- The Lancet Midwifery series
- The Lancet Every Newborn series
- The Lancet article on leading causes of death of children under 5 in 2014 (updated estimates in press)