World Prematurity Day 2017

About World Prematurity Day

Every year, 15 million babies are born prematurely – more than one in ten of all babies around the world.  World Prematurity Day is a key moment to focus global attention on the leading cause of child deaths under age 5 – complications from preterm birth – which account for nearly 1 million deaths each year (UNICEF). Without a major push to reduce these deaths, we will not reach the Global Goal, endorsed by 193 countries, to end all preventable newborn and child deaths by 2030.

World Prematurity Day supports the values and goals of the Every Newborn Action Plan – an initiative of the Every Woman Every Child movement – which mobilizes global multi-sectoral support to save the lives and improve the wellbeing of mothers and their babies. The goal of the campaign is to increase awareness, reach and engagement around the world about the issues of premature birth, newborn health and survival. This can be accomplished through your participation in a variety of ways, such as organizing an activity or event, and sharing the messages provided in this toolkit in your social media channels.

To assist your planning, global partners have developed the 2017 World Prematurity Day toolkit available here.The toolkit includes:

  • An advocacy toolkit with messages and ideas for action
  • A social media toolkit
  • Global and country-level preterm birth estimates
  • Additional resources

Visit to share your World Prematurity Day experience and plans, download social media resources, and share social media links among your networks.

2017 Motto and Sub-themes

We invite you to use the World Prematurity Day 2017 motto: “Let them thrive!” You may select a sub-theme based on the needs of your event or campaign. Suggested sub-themes include:

  • Quality care for the smallest
  • Improving care for the smallest
  • Respectful care for the smallest

Things You Can Do to Support World Prematurity Day

  • Add your voice and sign-up to automatically post a message of support and awareness of prematurity through your social media community on World Prematurity Day.  Go to:
  • Change your profile picture by adding a World Prematurity Day profile picture on Facebook and Twitter, helping to raise awareness without saying a word. Go to:
  • Post in social media leading up to and on World Prematurity Day using #worldprematurityday.
  • Go purple! by wearing purple, lighting your home or office purple, light a purple candle in your window or coming up with your own ways to turn the world purple in support of prematurity awareness.  Share on social media with #worldprematurityday.
  • Hang up a sock-line with 9 white baby socks and one smaller purple baby sock as a symbol to raise awareness for prematurity.
  • Add your event to the EFCNI Changemaker Map, an interactive map to show what has been achieved globally in order to change the situation for preterm infants and their families.
  • Share your activity! Don’t forget to tell us about your activities by completing the SurveyMonkey form