Maternity Foundation is a Danish development organization that aims to reduce maternal and newborn mortality in developing countries. With the vision ‘No women should die giving life’, Maternity Foundation works to empower and mobilize women to seek care, to build the capacity of and train health practitioners, so that more women give birth with skilled birth attendance. With the support of MSD for Mothers, Maternity Foundation’s own program, the Integrated Maternal Health Program in Ethiopia, works with local partners in the capacity building of health care workers and empowering the community to seek care.
Maternity Foundation’s Safe Delivery App is a smartphone application that provides skilled birth attendants with direct and instant access to evidence-based and up-to-date clinical guidelines on Basic Emergency Obstetric and Neonatal Care. The App leverages the growing ubiquity of mobile phones to provide life-saving information and guidance through easy-to-understand animated instruction videos, action cards and drug lists. It can serve as a training tool both in pre- and in-service training, and equips birth attendants even in the most remote areas with a powerful on-the-job reference tool. The App was created in 2012 with support from MSD for Mothers, and in collaboration with the University of Copenhagen and the University of Southern Denmark. The App is also currently supported by the Bill & Melinda Gates Foundation. The content of the app is based on global clinical guidelines and has been validated with an international group of global health experts.