Globally, an estimated 2.6 million third trimester stillbirths occurred in 2015. A number that has not seen meaningful decline over the past decade and that has improved at a considerably slower rate than levels of child and maternal mortality.Half of all stillbirths occur during labour and birth, and almost all take place in low- and middle-income countries. Until recently, this huge burden remained largely invisible. Attention to stillbirths has increased over the last few years with two Lancet Series highlighting the size and preventability of this issue, and the development of the first global stillbirth targets by the Every Newborn Action Plan in 2014. However, there remain numerous global challenges to overcome if we are to end preventable stillbirths by 2030.This commentary is a response to the recently released 2017 Progress Report on the Every Woman Every Child Global Strategy for Women’s, Children’s and Adolescents’ Health. Within this commentary we outline key opportunities within the 2017 Report to further highlight the global burden of preventable stillbirths and to encourage and guide practical action for reducing that burden. We provide specific action points and recommendations for incorporation into the 2018 Report and advocate for continued attention to stillbirths at all levels