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MCSP coordinated the efforts of Pathfinder International and the Praekelt Foundation, in collaboration with the Federal Ministry of Health and State Ministry of Health officials, to develop a locally led and planned-for-scale mobile messaging platform aligned with national health priorities, policies, and systems for pregnant women, newborns, children under 1 year, and their families that complements the efforts of frontline health workers.
The MCSP Nigeria HelloMama program had two broad objectives:
- Establish an operational, nationally scalable platform with adequate coverage that makes age- and stage-based mobile messages available to the target population and links to existing health information systems.
- Complement supply-side maternal, newborn, and child health (MNCH) interventions by improving knowledge and adoption of healthy and safe MNCH practices.