Khanda ndi Mphatso Lipatseni Mwayi – SBCC Campaign Flip Chart

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Khanda ndi Mphatso Lipatseni Mwayi (A Baby is a Gift, give it a chance), is a Social and Behavior Change Communication Campaign which aims to improve newborn health by shifting norms around the value of newborns and promoting Kangaroo Mother Care (KMC) for preterm and low birth weight babies.

This flip chart – included within the campaign messenger toolkit – tells the story of a mother who delivered a preterm baby. Through the illustrations, households learn about the mother’s experience including how she practiced proper KMC techniques to care for her child.  Each image is paired with key messages, allowing campaign messengers to more effectively engage community members in discussion.  This tool is used during community meetings, household visits, antenatal clinics, and within the health wards.


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