Khanda ndi Mphatso Lipatseni Mwayi (A Baby is a Gift, give it a chance), is a Social and Behavior Change Communication Campaign which aims to improve newborn health by shifting norms around the value of newborns and promoting Kangaroo Mother Care (KMC) for preterm and low birth weight babies.
This Messenger Toolkit was designed to equip Community Action Group (CAG) members, health workers and other campaign messengers with tools – materials and guidelines – to effectively deliver the campaign messages during community meetings, household visits, antenatal clinics, and within the health wards. Within the toolkit, messengers find:
- Flip charts
- Testimonials from KMC Veteran mothers
- Radio spots
- Drama series
- Theme song