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The UK-aid funded Mobilising Access to Maternal Health Services in Zambia (MAMaZ) programme (2010-2013) was a highly successful MNCH programme in six districts in Zambia, that designed and tested innovative approaches to address the barriers at household and community level that prevent timely access to Emergency Obstetric Neonatal Care (EmONC) services and utilization of other essential maternal, newborn and child health (MNCH) services.