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History and research have shown that although all women and babies need pregnancy care, care in childbirth is most important for the survival since timely treatment of complications is critical.
In Zambia, where key health indicators remian poor with an estimated 2,600 maternal deaths annually, the average neonatal mortality rate is 30 deaths per 1000 live birth and the average skilled birth attendance (SB) rate has remained at around 47% for over 20 years.
The UK-Aid funded Mobilising Access to Maternal Health Services in Zambia (MAMaZ) programme tests a community engagement approach which aims to stimulate demand for maternal and newborn health care services among poor communities living in rural areas.