Saving Newborn Lives Tools for Newborn Health: Communication for Immunization Campaigns for Maternal Neonatal Tetanus Elimination

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The purpose of this guide is to describe how to design and carry out a social mobilization program to create demand and increase participation during immunization campaigns and routine immunizations, and thereby improve the health of communities in developing countries. The approach described here was developed and used by the Saving Newborn Lives initiative (SNL) of Save the Children/USA in maternal and neonatal tetanus (MNT) immunization campaigns in Ethiopia, Mali, and Pakistan. Communication and social mobilization activities helped these countries achieve high coverage by building community demand. This guide has collected the best practices and lessons learned from designing and carrying out the campaigns, focusing on communication activities, and presents these lessons here so they can be used in other immunization programs for women and children. 

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