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In October 2009, the Population Council conducted a formative study in rural UP with the following objectives:
- (a) to explore the current status and postnatal care practices for mothers and newborns including care seeking for complications.
- (b) to identify the barriers and factors facilitating the adoption of healthy postnatal care practices.
- (c) to identify programmatic and behavior change communications (BCC) initiatives that could accelerate the adoption of healthy postnatal care practices.
The project was funded by the Bill and Melinda Gates Foundation.