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This report assesses how mothers, household decision makers and community members in Pakistan perceive common causes of newborn death: neonatal sepsis, low birthweight and birth asphyxia (also Childhood Pneumonia in Haripur); The perceptions about the above conditions and the terminology which is commonly used to identify these illnesses; The understanding about treatments, care-seeking preferences, role of behavioral, social, and cultural factors in selecting a provider; The attitudes towards LHWs and government health services and use of antibiotics and harmful drugs.