Improving newborn care and care-seeking practices in Bangladesh through an SBCC approach

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The social and behavioral determinants of health include knowledge, attitudes, social and gender norms, and cultural practices, whereas structural access barriers impede a community’s understanding of healthcare practices and health care-seeking behavior. The SBCC strategy prioritized interpersonal communication between community and family members to influence these determinants and barriers and to generate social support for individual and household decision-making.

This is Brief 4 in a series. The other briefs are:

Brief 1: National Newborn Health Program (NNHP) for Ending Preventable Newborn Deaths in Bangladesh
Brief 2: Implementing outpatient management of infections in young infants: Building the skills of union level providers
Brief 3: Facility Readiness and Initiation of Kangaroo Mother Care
Brief 5: Newborn Commodities in Bangladesh Health System
Brief 6: Implementing the Comprehensive Newborn Care Package: Integration and Use of Data in Routine Health Information System
Brief 7: Newborn Health in Urban Bangladesh

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